New Moms is a Chicago-based nonprofit that is working to break the cycle of poverty among young moms and their children.
The organization work is based on a two-generational model that invests in helping young families building strong foundations. By providing housing, job training and family support programs, New Moms helps to inform a new cycle in the lives of these families, helping them to simultaneously transition out of poverty and into early adulthood. The visual identity draws directly from the idea of creating a new, positive cycle that is set up for generational success and growth.
Client: New Moms