I don't exactly believe in the separation of work and play.

My work deeply influences my play, and my play deeply influences my work. I believe in building approachable brands and having fun along the way. In my freelance practice, I primarily work with small to mid-sized businesses and organizations to elevate their brand and find clarity in their voice to better reach the right audience, while equipping them with the practical tools and pieces to continue moving forward.


Links and other notable things:

Davey Awards: Best in Show - 2016 Integrated Campaign - Business to Consumer (88 Brand Partners + NorthShore University HealthSystem, Healthcare For What's Next campaign)

Featured in AdWeek: Agency Holiday Cards for 88 Regifting, December 2016

DigitInk Magazine: Featured Illustrator, September 2016

Read my thoughts on keeping a notebook over on 88 Brand Partners' blog

Alumni Guest Lecturer: 2015-2017 at Indiana Wesleyan University

Chicago AIGA Mentoring Program: Spring 2016 Mentor

"Pancakes and Booze" Chicago, Illinois, February 2016

"Something To Match The Sofa" Group Show in Marion, Indiana, December 2014

1920's Gallery: "Untitled" Group Show in Marion, Indiana, October 2014

 

Get in touch:

holler@elena-potter.com

Currently available for collaborations and freelance projects.

Dribbble
LinkedIn
Twitter
Instagram


Some of the fine folks I've worked with:

Brands:

Lakeshore Beverage, American Library Association, YMCA, Verizon, Albert, The Johnston Group, Galderma, Get More Math, NorthShore University HealthSystem, American Veterinary Medical Association PLIT, Flood Magazine, Bright Endeavors, New Moms, Octorara Ballet School, Four Star Family Cyclery

Agencies and studios:

VSA Partners, 88 Brand Partners, Corbett, Creative Republic, Tiny Bold Creative, Imagination Publishing

I post on Instagram often, occasionally on Dribbble, rarely on Twitter and hardly ever on LinkedIn.