I am a hardwired optimist who believes in building approachable brands and having a lot of fun along the way.

I work closely with my clients to elevate their brand and find the clarity in voice to better reach their audience, while equipping them with meaningful content and experiences needed to continue moving forwards. Most often these projects involve some combination of design, illustration and creative direction but I'm a firm believer in always being up for the challenge of something new.

On top of collaborating with some really amazing companies, I represent the Potter half of Busby Potter, a Chicago-based studio specializing in creating beautiful and effective websites. If I'm not working, I can most likely be seen painting eggs through the sunroom windows of my tiny studio in Chicago.


Links and things:

Panelist "Designing Your Porfolio": March 2018, DePaul University

Alumni Guest, Senior Portfolio: 2015-2018 at Indiana Wesleyan University

Davey Awards: Best in Show - 2016 Integrated Campaign - Business to Consumer (88 Brand Partners + NorthShore University HealthSystem, Healthcare For What's Next campaign)

Featured in AdWeek: Agency Holiday Cards for 88 Regifting, December 2016

DigitInk Magazine: Featured Illustrator, September 2016

Read my thoughts on keeping a notebook over on 88 Brand Partners' blog

Chicago AIGA Mentoring Program: Spring 2016 Mentor

"Something To Match The Sofa" Group Show in Marion, Indiana, December 2014

1920's Gallery: "Untitled" Group Show in Marion, Indiana, October 2014

 

Get in touch:

holler@elena-potter.com

Currently booking projects starting Summer 2018.

Dribbble
LinkedIn
Twitter
Instagram


Some of the fine folks I've worked with:

Brands:

Sundots, Johns Hopkins, Lakeshore Beverage, American Library Association, YMCA, Verizon, The Johnston Group, Galderma, Get More Math, NorthShore University HealthSystem,  Flood Magazine, Bright Endeavors, New Moms, Octorara Ballet School, Four Star Family Cyclery

Agencies and studios:

VSA Partners, 88 Brand Partners, Corbett, Creative Republic, Tiny Bold Creative, Imagination Publishing

I post on Instagram often, occasionally on Dribbble, rarely on Twitter and hardly ever on LinkedIn.