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I am a hardwired optimist who builds and empowers brands through design, illustration and creative direction.

I work closely with my clients to elevate their brand and find the clarity of voice to better reach the right audience while equipping them with meaningful content and experiences needed to continue moving upwards. Most often these projects involve some combination of design, illustration and creative direction but I'm a firm believer in always being up for the challenge of something new.

On top of collaborating with some really amazing companies, I teach design at Chicago Portfolio School and represent the Potter half of Busby Potter, a Chicago-based design and development studio. If I'm not working, I can most likely be seen painting eggs through the sunroom windows of my tiny studio in Chicago.


Links and things:

Chicago Portfolio School: Instructor 2018-2019

DePaul University: "Designing Your Portfolio" Panelist, March 2018

Indiana Wesleyan University: Alumni Guest Speaker, Senior Portfolio, Fall and Spring semesters 2015-2018

Davey Awards: Best in Show - 2016 Integrated Campaign - Business to Consumer (88 Brand Partners + NorthShore University HealthSystem, Healthcare For What's Next campaign)

Featured in AdWeek: Agency Holiday Cards for 88 Regifting, December 2016

DigitInk Magazine: Featured Illustrator, September 2016

My thoughts on keeping a notebook over on 88 Brand Partners' blog

Chicago AIGA Mentoring Program: Spring 2016 Mentor

"Something To Match The Sofa" Group Show, December 2014

1920's Gallery: "Untitled" Group Show, October 2014


Some of the fine folks I've worked with:

Brands:

Johns Hopkins, Lakeshore Beverage, Google, American Library Association, YMCA, Verizon, The Johnston Group, Get More Math, NorthShore University HealthSystem, Flood Magazine, Bright Endeavors, New Moms, Four Star Family Cyclery, Out Our Front Door, Valkyrie Trading Company, Sundots, TruStar, Rise Dispensaries, Green Thumb Industries, We Are Lions, Chicago Loop Alliance

Agencies and studios:

VSA Partners, 88 Brand Partners, Corbett, Rephraze, Creative Republic, Tecture, Tiny Bold Creative, Imagination Publishing

 

Get in touch:

I can’t always start projects immediately so if you have a project you have in mind, let’s get the conversation started.

Drop me a line:
holler@elena-potter.com

Connect on the internet:
Dribbble
LinkedIn
Twitter
Instagram


Busby Potter is a collective of freelancers offering full-service brand development and digital experiences.

We blend strategy, creativity, and technology to build brands that win hearts and minds.


I post on Instagram often, occasionally on Dribbble, rarely on Twitter and hardly ever on LinkedIn.