NorthShore University HealthSystem is always looking forward, exploring the latest medical technology, approaches to treatment and leading-edge research. And throughout the natural progression of patients' lives, as their healthcare needs change, NorthShore is always there for them, with advanced care for whatever's next.
The multi-year campaign breaks down into five areas of specialty medical practice, over 75 medical group locations, community activation, an app designed to help patients manage their health, and collaborations with Mayo Clinic, and the Chicago Bears and Blackhawks professional sports teams. The campaign media buy includes print, digital and out-of-home advertising, website landing pages, television and radio broadcast, vehicle wraps, and environmental design.
Client: NorthShore University HealthSystem
Agency: 88 Brand Partners